Green

Coke Increases Production of New Plant Bottles

As part of its “Go Green” initiative, Coca-Cola has announced that it has begun distributing Coke and other beverages in plastic bottles that are made of up to 30% plant-based material. Coca-Cola is a well-known consumer brand across the world and its logo is the most widely recognized business symbols. This new initiative highlights how serious Coca-Cola is, in making the earth green.

Coke has already christened the new packaging as PlantBottle, and is proud of the fact that it is the first to introduce and promote such an idea in the corporate world. The bottles were already on shelves, just in time for the Copenhagen summit in Denmark. The company has already introduced the bottles in Canada and plans to do so in January in San Francisco, Los Angeles and Seattle.

Coke has announced that it has plans to increase the PlantBottle production to two billion by the end of this year. This according to the press release is the first step in achieving the vision of marketing plastic bottles that are 100% recyclable. Interestingly, the CEO of Coke is already calling the product, “the bottle of the future.”

The reason for the bottles not being 100% plant material is that they cannot handle hot or carbonated drinks. Hence, the product has to be PET plastic, which can be easily recycled. The company is also planning to set up recycling plants in countries where there is no recycling infrastructure. It is no surprise that the Climate Group has praised Coca-Cola for this “revolutionary solution”.