Green

Green Google Saves Money and Energy

Apart from being a company known for its innovative initiatives in products that are regarded to be at the cutting edge of the IT industry, Google is also taking steps to ensure that the least amount of energy is utilized despite the ever growing demand for their products and services. To put it succinctly, Google is taking steps (and coming up with solutions) that will lead the way towards a clean energy future.

Not only is it about reducing their carbon footprint but also about ensuring efficient computing, and if that’s not enough encouraging their employees to go green while also providing tools by which their users (and one can only imagine how many!) can save energy on a daily basis.

With the massive computer infrastructure that has to be kept running, in order for the millions of Google’s users to use their services uninterrupted, the use of large amounts of electricity is no doubt a must. However, since most of this energy comes from coal that produces greenhouse emission gases which in turn affects the Earth’s climate, a three step approach is being taken to do just that.

This is being carried out by increasing the efficiency of their operations (by reducing the energy usage significantly at their data centers) as well as aggressively pursuing other sources of renewable energy by which we can produce electricity at a cheaper rate in comparison to coal, such as the RE<C initiative. Finally, in some circumstances where greenhouse gases cannot be eliminated, initiatives like RechargeIT, Google PowerMeter, and their proposal called Clean Energy 2030 are some ways by which Google intends to show us the way forward in saving money and energy in the coming years.